In order to get people to watch our film, we must advertise it to the target audience. There are many different methods of advertisement that can be used to advertise our film however we must choose the most appropriate one's otherwise they may not be as effective.
One method of advertisement that we will use will be film posters. A film poster is a paper based piece of advertisement that is used to promote and advertise a film. We have decided to use film posters because they are logical and cost effective way of communicating to a large audience. When placed correctly attractive posters can lure local or passing people to the film. The major benefit for our film will be that it is a very cheap effective method of advertisement when compared to thing such as TV advertisement. We will simply need to pay for printing and will only need to print the necessary amount of posters.
Another method of advertisement that we will use is a radio trailer. A radio trailer is sound from a film that is narrated by a voice over in order to give the target audience a tease of the film. These trailers are then played on local or national radio stations between shows, similar to a TV advert. The major difference between the two is that there is no still/moving images used and radio trailers are much cheaper to advertise than TV adverts. By using a narrator enables the audience to listen to information about our film including storyline and screening locations. As well as being more cost effective, radio advertisement is also more time effective when compared with things such as paper based advertisements. It takes much longer to print off and distribute paper based advertisement.
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