Radio trailer research

In order to create an effective radio trailer I must first understand what they are and what makes them effective. The first thing I did was simply search "Radio trailers" in the Google search engine and navigated through the different links. Below is some of the information I found.

Conventions of a typical radio trailer:

• Voice over, with hints of sounds and speech from the film.
• Information at the end of the trailer with details about viewing and certificate.
• The slogan to the film.
• Sound affects and music from the film where appropriate.

A major aspect of the trailer is where and when it will be played. For example a radio trailer that is going to be on Radio One at tea time is likely to be very different to an advert used on a local radio after the watershed. Also different types of films will be on different stations at different times. I feel that our film would likely be played on a local radio station as it is a low budget film and would be more suited to a later time, not because it will have in appropriate for children content but because there is likely to be more of our target audience listening to the radio at this time.

Voice overs- As the voice over plays a massive part of the radio trailer it is important that they say the correct things and don't sound silly. In order to do this I will need to listen to some already existing voice overs on trailers for other similar and successful films.

Trailers often begin and end with the voice over. They often seem to begin the trailer introducing the film and giving the basis of what to expect. Then throughout the middle of the trailer it uses sounds and speech from the film too "hint" at areas the public might like. Finally it then ends with the voice over explaining when and where they can see the film. One good example of this is the Ted trailer however instead of using the voice over again at the end to explain about when and where they can see the film it has used text.